Diversity

Dimensions

Shaping
a diverse
digital brand

OUR ROLE

Brand identity
Typeface design
Web design
Info architecture
UX design

PARTNERS

Truebrand
Talia Gill
Hover Creative

The Diversity Dimensions digital re-brand and website design project was a perfect fit for our team. We love working with businesses that promote a positive message and want to do things a little differently.

 

ABOUT DIVERSITY DIMENSIONS

Diversity Dimensions is a workplace and employment diversity consultant. They work with corporate and government organisations to develop strategies that increase diversity and help employers and employees maximise their working relationships.

CATALYST

After a brand strategy was developed by Truebrand, we were engaged to extend the Diversity Dimensions brand into the digital environment and to design their corporate website.

CONCEPT

The brand and website were developed with the tagline “Shaping tomorrow’s workforce” as a foundation. We interpreted this tagline visually by designing a typeface we named Dimensions Display. This typeface was built by geometric shapes coming together to create letterforms that represented diverse people coming together to build an inclusive future. This concept and typeface became the Diversity Dimensions brand. We used these letterforms extensively throughout the Diversity Dimensions website to create headlines, content containers and patterns, which shaped the structure of the site.

RESULTS

Working together with True brand, Talia Gill and the development team at Hover Creative, we built a successful corporate website for Diversity Dimension and extended the brand into a range of applications.