Tempo

Keeping
up to date

OUR ROLE

Brand Strategy

Naming

Brand Identity

UX Design

Digital Design

PARTNERS

Donal O’Keefe

DottyStyle

It needed to work on an offshore oil rig with limited internet connectivity, in a mine wearing fire-proof gloves, and behind a desk in an office.

ABOUT TEMPO

Tempo is a document aggregate app that helps people in large and geographically distributed organisations find the most up-to-date versions of the documents they need, when they need them.

CATALYST

We were approached to design a brand and user experience for the Tempo app. What made the project interesting was that the requirements were quite specific to users in some unusual situations: often remote or dangerous.

The app was primarily for mineral resources, oil and gas and mining companies. So needed to work on an offshore oil rig with limited internet connectivity, in a mine wearing fire-proof gloves, and behind a desk in an office. Because of this, it needed to exude reliability and authority, both through its brand and the way that the app functioned. It needed to provide strict version control of documents, have options for customisation depending on the situation, and be fast and intuitive.

We were provided with an initial working prototype of the app (then called ‘Nimbus’) which we used as a base moving forward.

CONCEPT

The brand essence we developed for the app was ‘Always Ready’. This essence ensured that we focused on the best delivery of information in the shortest amount of time. The brand we developed reflected this: being paired back and straight to the point. Similarly, the platform was designed with a focus on efficient use of space with easy to follow steps and basic, but useful customisations: such as increasing or decreasing the size of items on the interface to use it with large gloves.

RESULTS

The brand manifested itself across the app as well as supporting collateral such as business cards, instructional documents and brochures. The app was developed to work responsively across a range of use cases, devices and screen sizes including custom made ‘kiosks’ to be installed in specific locations across an organisation.